5 Ways to Boost Online Sales.
Physical stores require staff, rent, and other overheads. Social media is now the focus of many digital marketing strategies. Platforms such as Facebook and Twitter have the potential to reach millions of people around the world, and with the right social media strategy, a business can send their sales into the stratosphere.
Social media posts only cost small amounts of time to add up and create a direct connection between the company and all potential customers. This way, feedback is almost instant and plans can be tweaked in real-time.
Here are five ideas on how to boost online sales in the next year
A. Use a combination of generic and unique #Hashtags
When having a sale, do not be shy with generic hashtags linking you to other businesses of the same nature, but be sure to use some unique hashtags to make your business stand out from the crowd. It will take some time to find a happy medium between distinctive hashtags and generic options, but when you do find that formula, use it! Be sure to use the same hashtags across all of your social platforms.
B. Promote Free Shipping
Looking to boost your sales during one of the hardest months of the year? Why not consider waiving the shipping costs of all orders placed on your site by consumers visiting via social media?
C. Generate Leads through Giveaways
Along with free delivery, promotions in the form of giveaways will help market your business on social media and generate interest in your brand. Similarly, giveaway promotions that require a sign-up page with the option of receiving a newsletter are the most effective as they create a direct connection between the business and the audience.
D. Go Mobile
Is your site optimised for mobile? If the answer is no, consider doing this as soon as possible. Most people connect with social media via their smartphones, and Facebook mobile usage exceeds that of the desktop browser version. In other words, any promotion you put on social media will most likely be accessed via a mobile device. Any inconvenient links will be quickly overlooked as potential customers move onto more accessible sites. The easier it is to buy an item from your site, the higher your sales will be.
E. Post Pictures
Pictures are often more important than words when it comes to social media posts. Words on pictures are the best way to convey a written message as they tend to be the most popular posts. Encourage followers to like and share your social media posts. Why? New algorithms recently implemented by Facebook will repost your link every time a comment is made on it. The more comments from different people, the more exposure your brand will experience.
If these and other strategies are sounding geek to you, contact us at The Agency to create and manage your online presence.