The face of social media management has changed and everyone is jumping on the social media bandwagon, Facebook ,Twitter, LinkedIn, Google+, Instagram, SnapChat.. The list is endless.
How can you use these social media management opportunities to grow your business quickly?
Growth hacking is a new term, it was coined in 2010, and refers to a person whose job is to rapidly grow and engage the user base of a start up business – their target is rapid exponential user base growth – every strategy they implement is to produce growth.
Are there social media management companies in Cape Town that deal with growth hacking? If your social media manager is doing their job well, they should be hacking into your online growth in the form of followers. Followers generate leads, leads generate profit. If you’re looking to grow your social media Cape Town following, here are a few growth hacking tips to up your user base and engage them.
The best social media management consultant Cape Town has to offer will probably tell you that the first and possibly most used growth hack is competitions.
Competitions engage users, they funnel them to your product, they give users incentives to like and want your product. Competitions are great growth hack tools because they can be run at any time of the year, they can change weekly, they have no limit to what you can make your following do for you. “Sharing competitions” says one social media agency Cape Town has on offer, “is a great way to use your user’s follower base to increase your own.”
What sort of competitions can you run?
The most popular for new business is called the ‘distribution hack’. The idea is to give away your product or partner with another company to give away one of their products in conjunction with yours. Run the competition over a few days, have a countdown, use a #hashtag. The competition should be aimed at generating likes to your social media pages. Or a landing page where you can mine user data.
Another social media marketing manager Cape Town has procured notes that another great competition campaign can revolve around a holiday or company milestone. 12 days till Christmas? Milk those twelve days with great deals, discounts and product giveaways, holidays are the eggnog of the marketing world. Did your company’s twitter page just get 2000 followers? Share the good news and your appreciation of your followers by giving them the opportunity to win free things.
The best social media marketing Cape Town has seen always comes with a consolation prize. Announce your winner, but never forget to thank your followers by giving a consolation prize – a small discount for the next time they use your service is a good start.
When looking for what social media management has to offer, make sure your potential agency or social media manager is geared towards growth hacking, it may just be the key to your start-up’s survival.
For more awesome growth hacking ideas get in touch with The Agency (www.theagency.co.za).