Privacy Policy

Last updated: September 2026

At The Agency, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect information when you visit our website, contact us or use our services.

We process personal information in accordance with applicable South African data protection legislation, including the Protection of Personal Information Act, 4 of 2013 (“POPIA”).

1. Information We Collect

We may collect personal information that you provide directly to us, including:

  • Your name and surname
  • Company or organisation name
  • Email address
  • Telephone number
  • Job title or position
  • Information submitted through contact, enquiry or quotation forms
  • Information you provide when communicating with us by email, telephone or other channels
  • Information relating to projects, services or business requirements
  • Billing and administrative information where you become a client

We may also automatically collect certain technical information when you visit our website, such as your IP address, browser type, device information, pages visited, referring website and general website usage information.

2. How We Use Your Information

We may use your personal information to:

  • Respond to enquiries and requests for quotations
  • Communicate with prospective and existing clients
  • Provide and manage our services
  • Prepare proposals, quotations, invoices and other business documentation
  • Manage client relationships and projects
  • Improve our website, services and customer experience
  • Measure website traffic and performance
  • Conduct marketing and advertising activities
  • Maintain the security and integrity of our website and systems
  • Comply with legal, regulatory, accounting and contractual obligations

We will only process personal information where we have a lawful basis to do so.

3. Cookies and Website Analytics

Our website may use cookies and similar technologies to improve functionality, understand how visitors use the website and measure the effectiveness of our marketing.

Cookies are small files stored on your device that allow websites and services to recognise certain information about your browsing activity.

We may use analytics, advertising and measurement technologies provided by third-party platforms, including Google and Meta.

Depending on the services active on our website, these technologies may collect information such as pages viewed, interactions, device information, approximate location and referral sources.

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect some website functionality.

4. Advertising and Remarketing

We may use advertising platforms such as Google Ads, Meta and LinkedIn to promote our services and measure advertising performance.

These platforms may use cookies, pixels or similar technologies to understand interactions with our website and, where applicable, deliver relevant advertising.

The collection and processing of information by these third-party platforms is also governed by their respective privacy policies and settings.

5. Sharing of Personal Information

We do not sell your personal information.

We may share personal information with trusted service providers where reasonably necessary to operate our business or provide our services. These may include hosting providers, cloud services, analytics platforms, advertising platforms, accounting systems and other technology providers.

Where third parties process personal information on our behalf, we take reasonable steps to ensure that appropriate privacy and security measures are in place.

We may also disclose information where required by law, regulation, legal proceedings or a lawful request from an appropriate authority.

6. International Data Transfers

Some of the technology platforms and service providers we use may process or store information outside South Africa.

Where personal information is transferred internationally, we take reasonable steps to ensure that it receives an appropriate level of protection in accordance with applicable data protection requirements.

7. Data Security

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.

However, no website, electronic communication or online storage system can be guaranteed to be completely secure.

8. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to maintain appropriate business records, or where retention is required by law.

When personal information is no longer required, we may securely delete, destroy or anonymise it.

9. Your Rights

Subject to applicable law, you may have the right to:

  • Request confirmation of whether we hold personal information about you
  • Request access to your personal information
  • Request that inaccurate or outdated information be corrected
  • Request deletion or destruction of personal information where appropriate
  • Object to certain processing of your personal information
  • Withdraw consent where processing is based on consent
  • Object to certain direct marketing communications

To exercise any of these rights, please contact us using the details provided below.

10. Direct Marketing

Where permitted by law, we may occasionally communicate with you about services, news or information that may be relevant to you.

You may opt out of marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us directly.

11. Links to Other Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, security or content of websites operated by third parties. We recommend reviewing the privacy policy of any external website you visit.

12. Children’s Privacy

Our website and services are intended primarily for businesses and adults. We do not knowingly collect personal information from children without appropriate consent where such consent is required by law.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology or legal requirements.

The latest version will be published on this page, together with the date on which it was last updated.

14. Contact Us

If you have any questions about this Privacy Policy, how we process your personal information or wish to exercise your privacy rights, please contact:

The Agency
Cape Town, South Africa
Website: theagency.co.za

You may also contact us through the contact details or enquiry form available on our website.

If you believe that your personal information has been processed in breach of POPIA, you may also have the right to lodge a complaint with the Information Regulator of South Africa.