Turning Traffic into Leads

Choosing the Right Digital Marketing Agency in Cape Town

Your company is expanding, and you are looking into hiring the best that digital marketing agency Cape Town has to offer. With hundreds of digital marketing agencies in Cape Town alone, how are you planning to find the best agency to team up with?

How To Choose The Right Digital Marketing Agency

When looking for digital marketing agencies, Cape Town has all sorts to offer. Our first line of advice would be to go with someone that has industry experience over creativity. The best option would be a company that has both industry know-how and creative flair. While creative content may get you likes and followers it isn’t going to generate serious leads. Serious leads are generated by digital marketing agencies that understand the competitive nature of Search Engine Optimisation and lead generation and can provide your business with optimizing digital marketing strategies.

Digital Marketing Agency

To any business looking for a digital marketing agency, Cape Town offers a wide variety of professionals to choose from. Another big question you have to ask yourself is will your in-house marketing team be able to work with the chosen digital marketing agency? Often companies make the mistake of separating their digital marketing from their in house and above the line marketing campaigns – leading to break-downs in communication and lead generation. Choose an agency that will fit into, collaborate and are willing to work as part of your team to attain your end goal.

Before even approaching an agency, do your homework and research, or your search for an agency will be misdirected. A few things you should do before you begin your search for a digital marketing agency are as follows. Firstly, list your marketing requirements. Agencies offer a multitude of products. What kind of budget are you willing to put into your digital marketing? How much time can you put into your digital marketing? Have you assessed your current team’s weaknesses and strengths so you are aware of where your digital marketing can and needs to be strengthened in and out of the house?

Below is a list of things that a digital marketing agency could offer, check off what you need specifically for your business. What do you need?

  • Website strategy,
  • design and development,
  • blogging and content creation,
  • search engine optimization (SEO),
  • email marketing,
  • social media marketing (SMM),
  • search engine marketing (SEM),
  • marketing automation,
  • analytics,
  • online advertising (PPC, Google AdWords, Facebook Ads, etc.)

Once you have taken this list into consideration, plot your objectives for your digital marketing strategy.

  • Do you need branding & awareness,
  • traffic,
  • leads,
  • sales or possibly app downloads?

Always keep your goal in mind when choosing a digital agency.

Another question to ask is should you choose a large agency or a boutique agency? The pros of a boutique agency will offer you a more intimate relationship, faster execution, and the knowledge that the agency’s creative director will be heading up and involved in your project. As a prospective client, you will know the team you are going to be working with. The pros of working with a larger agency are their credentials, networks, investments in new technologies, but with a larger client base, it is likely that your account will not be dealt with on the personalized level that a boutique agency will offer. Decide what you feel is best for your company.

These are just a few things to take into consideration when choosing the right digital marketing firm. If you would like to find out more about our team at The Agency, we will be happy to assist in answering any questions you might have. You can find our contact details and services provided on our website.