The importance of Influencers

Social media is the main form of advertising for a huge portion of businesses currently in existence.

First there were bloggers, churning out insight after insight. As audiences for these grew, they gave way to businesses such as Myspace and it’s successor Facebook, platforms for the general public to share their opinion. In this 3 part series we will explore how to attract and use Influencers to help market your business.

In 2016 social media has become a way of life for most consumers, with online purchases starting to account for higher and higher percentages of annual sales. This means new challenges and opportunities for all would-be marketing moguls. In this guide we will show you how to use the social power of Influencers.

 

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So wait, What exactly are Influencers?

As the name suggests, Influencers are simply trendsetters within a demographic. They can be bloggers sitting at home to models with hundreds of new instagram followers daily. Depending on your industry and target market, you may want to have several different Influencers so as to reach all of your target market.

An essential part of using social media to further your brand and picking which influencers you deem essential to your success is knowing your endgame.

Remember, a good Influencer is not simply a blogger or walking billboard, they are a brand unto themselves.

Often brands do not consider this and make the mistake of courting the wrong influencers.

The selection process should work both ways, so that both parties benefit. The result of a bad pairing is followers who have no interest in your product at all. Knowing your brand, your audience and your overall agenda will go a long way towards growing your business and your profits.

So now that you know what an influencer is and how they can help your business, how do you appeal to them?

We will answer this question and more in Part 2!

For more information on perfecting your brand, contact us at The Agency.